Radian 2021 Holiday Charity Campaign

This project invites the recipient to reflect on their own holiday traditions while inviting them to start a new tradition - inspired by Radian - of giving back.

Using charming illustrations with a retro feel that nods to the nostalgia of the holidays, the visuals are bright, engaging, and warm. The video highlights the charities Radian has chosen and the amazing outcomes of their work, while the supporting content incorporates Radian employee’s own ideas and traditions of giving back. The point-of-view holiday vignettes and focus on the giving campaign lend an authentic and heartfelt tone.

This campaign consists of branding, illustrations, video animation, web design, a printed card, and downloadable recipe cards